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Compliance providers are getting closer to establishing a system that will help telemarketers avoid calls to cell phones in the era of wireless number portability, according to papers filed recently with the Federal Communications Commission.
Wireless number portability, which lets consumers keep the same phone number when they switch from landlines to wireless or switch cell phone providers, has been around for two months.
Telemarketers still have no way to keep track of consumers who switch landline numbers to cell phones. The FCC bans all telemarketing calls to cell phones when using automated dialing equipment, including Predictive dialers. Telemarketers previously were able to remove blocks of telephone numbers set aside for wireless phones from their calling lists.
The Direct Marketing Association filed a petition yesterday asking the Federal Communications Commission to create safe-harbor rules for telemarketers trying to avoid calls to cell phones in the era of wireless number portability.
The petition, filed jointly with the Newspaper Association of America, asks for standards that would give telemarketers some level of protection from prosecution for accidental violations of the ban on telemarketing calls to cell phones using automated dialers.
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