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It is a flyer or other paper material distributed for the purposes of advertising. They are used for advertising events, products, hotels etc. They are generally succinct in language and eye catching in design. They can be printed in anywhere from one to four colors and folded in a number of ways.
These can be saddle stitched or bound in some other fashion although it is not necessarily commonplace. A brochure is generally double sided, printed in four colors on gloss paper and is folded into thirds.
A brochure which has a heavier stock should be scored to reduce or eliminate cracking during folding. They can be printed on a digital press, sheetfed offset press or even web presses in high quantities. If we compare brochure with a flyer, it is generally higher quality in paper and ink and folded.
Brochure are not always small, sometimes they are quite large. The content of the brochure varies depending on the situation. It is more than a pamphlet or small booklet and it comes in all shapes, sizes and range of folds.
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